by Tricia on October 25, 2008
Every article needs a beginning, a middle and an end. The first and most critical part of this is writing an article title that is good enough to stop the reader in their tracks. If you fail in this then the rest of your article is irrelevant. No one will read it anyway.
Although you can write almost anything for a headline there are 3 main ways to write an article title.
The initial idea you can use is that of power words. Some words grab the readers interest straight away. The most well known of these is “free”.
Other great words are “Discover, Learn, How to, Yes, Did You Know, Now, “. What these words do is create urgency, desire and interest in the mind of the reader. You see the power phrase or word and want to know more. There are many power words like this that will add punch to your headline.
The next tip is to break an aqrticle into stages or steps and announce this in the headline. This is my favourite way to write an article headline. I used this style for this article by starting the headline with the term “3 easy steps to..”. Other versions of this could be “5 tips to successful articles” or “The 7 best article headlines” People like knowledge broken down into manageable size chunks. Something about having a task broken down into small tasks appeals to most readers.
The final step is to be controversial with your headline. You will find some subjects where this style is perfect. You could say something like “Article writing is a complete waste of time”. The fact that you are being outrageous will get the readers attention. Do not overdo this method as people can see through this type of headline unless it is well done. The title is very important and you need to spend time getting it right first time.
by Tricia on October 24, 2008
SEO system is an incredible Internet tool that every webmaster must consider when trying to optimize their sites. One of the most famous elements in SEO world is the “keyword”. Keywords and key phrases tactically placed in your website content can significantly improve your ratings in search engine results. So, they are very important to really perform a good marketing online. In fact, it can be said that they are the starting point for any SEO program. Choosing your SEO keywords is one of the first activities that you must perform when optimizing your website, especially for natural or organic search engine rankings.
If you need some help to build the group of keywords that will improve the traffic to your site, you can use a keyword tool. Once you have got the appropriate keywords, you must use them in the title, in descriptions and several times in the general content of your site.
The best way to write articles for your website is around your keywords. Then, submit these articles to about a hundred article directories.
When a user must choose within the search engine results, he or she will see a small description under the title. This description must be a sort of explanation of the title and it must include your main keywords.
Keyword density must be about 5% on your whole text. You must remember that the articles have be written for your visitors, so try to prepare clear and informative articles, where keywords do not change their main objective: to transmit a message.
Effective keywords are those that have been chosen carefully by somebody who knows the industry. It is recommended not to be immersed in technical texts because your site will be visited by all types of users.
Affordable web site marketing keywords and key phrases can be the help you need to optimize your site. Use them properly.
by Tricia on October 24, 2008
Throughout search engine forums and newsletters all over the world, there’s plenty information about unethical companies who spam the search engines. Unethical search engine optimization will be likely to negatively influence a site’s reputation; this is why it’s so important hiring ethical SEO consultants and marketers. Granted, that’s a relevant discussion; but we should keep focus on the underlying motivations of SEO professionals. This is true in every industry, not just SEO. If the people in our industry can remember this when trying to create a SEO Company (and there are many factions trying to do this), it will go a lot smoother.
How should we handle clients who suppose they know what’s best for them, after reading about sleazy SEO tricks and shortcuts on the Internet. Suppose such clients will require something like a set of 10 doorway sites linking their domain. The thing is they refuse your advices of optimizing the actual website; they just want to expand their network with fringe hollow domains.
You know how it goes… search engines will only find such pages because you’d add a discrete link in the homepage pointing towards a sitemap of the doorway pages. Naturally, such pages serve only as bait; from the users standpoint they’re a nuisance, since it requires additional clicks to get to the actual site they wanted to see in the first place. In such a scenario, what should you decide: indulging the customer’s request, or take a stand concerning your favored views of website optimization? Once you think about it, creating those pages in such circumstance wouldn’t necessarily be regarded as immoral. What if the actual website the customer is trying to promote actually featured tons of pages with great content? By complying with the customers request, not only would you overlook that the task he requested would not positively support his strategy; you’d fail to point out the optimal solution that could be achieve by tweaking their actual website with proper search keywords.
Myself, I wouldn’t hesitate to encourage the customer to check after a less scrupulous SEO consultant that wouldn’t mind helping implement techniques which definitely wouldn’t bring a positive result. Certainly it can be hard turning a job that could bring in a decent amount of cash. I mean, besides the fact you could use a Page Generator to meet the client’s specific requirement…and you’d just be giving the customer exactly what he asked for? True, it would be absolutely easy figuring out ways to self-justify taking that easy cash. But the bottom line is that it’s your job as a professional SEO to do what you know in your heart is right. If it means you don’t get that particular job, then so be it.
If you keep your focus on preserving your expertise, there will be customers who appreciate that. Don’t think twice about losing a little bit of money when it will make up for much more profit, down the road. Take my word!
