Let’s assume for the sake of this article that, your information product has exhausted its salability. Its online market life has reached the end of the line. Majority of the people of its focused market have bought a copy, and no purchases have been registered for a long period of time now.
Should this indicate that your eBook has stopped being a profit generator and should be put to rest already?
Two words: absolutely not!
Assuming that your digital product has seemingly reached the end of its shelf life, you can still earn from such by pursuing other courses of action and effectuating new strategies. Your information product still got some fight in it, and its just comes down to choosing the correct forum for what it can still provide.
Let’s discuss five ways which you can use to continue to earn from old information products:
1. Attach resale rights to your eBook. By promoting your product with the added bonus in the earning opportunity of being enabled to resell such for profit, you will be tapping into a different audience – online marketers who are constantly on the lookout for products to sell. More importantly, by including resale rights to your product, you can offer the same for at least 400% more than your regular price.
2. Sell private label rights to your digital product. PLR is much like resale rights, but, PLR provides the right to change, convert and/or modify the product, as well as the right to include one’s name as the creator thereof. Some product creators wish to preserve the structure and integrity of their eBooks and only attach the more restrictive resale rights. But there are some product originators just want to profit from their products and they provide the grandest rights possible, which is PLR, to command the best price that can be acquired.
3. Chop down your information product and use the segmented parts for a variety web marketing purposes. Articles? Web content? An e-course? As messages for your newsletter? Your fading information product can be a maginificent resource for such things.
4. Reformat your information product and utilize it as a viral marketing seed. Publish your link/s on every page and distribute the eBook free of charge. Witness the number of visitors generated to your website grow at an ever growing rate.
5. Make your information product into a physical product and offer the same in online or real world bookstores. There are countless fulfillment services on the World Wide Web that are dedicated to such a task. My personal preference is Lulu.com, for the sole reason that they don’t impose a specific quantity as minimum order.
