Search engine rankings can mean different things to different people. Some people may think they rank number one in the search engines. However, they actually only have one keyword term that has a number one position in Google. And that keyword may not receive actually add any real benefit to their website at all. Which is why every site owner needs to understand the difference between ranking well and gaining a few good keyword page positions.
It’s time to understand a few search engine optimization terms so that you can better understand what will actually improve your own search engine results.
In general a search is conducted in a search engine like Google using keywords that represent the information the user is seeking.The results of that keyword search is a listing of websites that contain related content of the keyword searched.
Many times this is where the confusion starts. If a site appears in the top of these results some might think this means their site has a high rank. However, obtaining a high position does not mean the site is ranking well. It simply means it ranked well for a single search term.
The first thing to understand is that Google actually places a page rank on every page in their search results. The rank is from zero to ten, with ten being the highest. A site can have a page rank of zero and still rank well for many keyword search terms. The opposite is true too. A site can have a general rank of five and have a lower page position than a site with no established page rank. So you can see how this can become rather confusing.
Perhaps it would do well to consider ranking in a more general way. A site that ranks well will have many traffic generating keyword search terms that obtain a high page position in the search results
Let’s get back to obtaining a high page position in the search results. Many SEO savvy marketers will gain new clients that want to obtain a higher page position in the search results by promising them a “high rank”. Included in this promise is offering to help their website rank well for search terms that include the name of their City and State. The price for this service can be anywhere from $60.00 a month to thousands of dollars a month.
Offering to get your site to rank well for 10 or 20 keyword search terms that drive little or no traffic to your site is worthless as it offers absolutely no real value to the site owner at all. What a business owner needs to understand is that obtaining a high page position for any keyword search term is only beneficial if it is a keyword term or phrase that their clients are using to find their type of business.
What good does it do for your business to have the number one position for the keyword search term, “Sam’s Pest Control, San Francisco, CA” if no one ever uses it to find a pest control business in San Francisco, Ca?
On the other hand obtaining the number one position for the search term, “San Francisco Pest Control,” a keyword search term that people do type into Google could be worth the time, money and effort to achieve it.
The fact is any SEO savvy person can help your site rank well for a whole keyword search terms that add little or no value to your site simply by adding the name of your business and the city and state to the keyword phrase. This little trick is something that can be done one time to your site with about 5 minutes spent off your site. I’ve seem many clients faces turn very red in anger after they understand just how much money they’ve wasted paying for SEO services like this.
The more you understand the basics of search engine optimization the more equipped you will be to spend your money wisely on SEO for your own business website online. Learn more about Redding search engine optimization services at ReddingSEO.com.
