by Tricia on August 23, 2009
When it comes to building and promoting a blog, a webmaster can gain many benefits when they endeavor to master search engine optimization, which is often referred to as SEO. While there are many design facets that also go into creating a blog for the internet, often bloggers focus too much on the blog design and end up neglecting the factors that are most important to securing a good ranking in the search engines.
In this day and age when there are over a trillion pages of web content spread across the vast internet, it is more important than ever to make sure that bloggers and blog designers take special pains to build their blogs and code them in such a way that the blog is fully search engine optimized. There are a number of good SEO practices that every webmaster who cares about gaining a good search engine ranking for a blog should be sure to implement consistently.
Whenever a blog is built with the principles of search engine optimization foremost in the mind of the webmaster, that blog will stand a much better chance of receiving better placement in the search engine results pages, or SERPs. Even blogs that have had an internet presence and following for some time can also get even more traffic if they work to optimize their blogs for the search engines.
It is a fairly simple process to design and build your blog in a way that gives the search engine spiders what they want and as long as you pay attention to detail your traffic building campaign should be a success. Primarily, the task boils down to properly coding the various elements of the web page with current coding protocol in specific HTML tags, while at the same time making the most of the semantic value of the web content of the blog.
SEO starts right at the top of your blog with the title tag and this is thought to be extremely important to a blogs search engine optimization. It is essential that each page on a blog has a unique and interesting title and the title should always include the specific keywords that are being targeted by that page of web content. While you need your keywords in the title to keep the search engine spiders happy, do not neglect the human reader as it is the title that they see in the search results and your wording is what decides whether they will click on your link or the next.
Another important factor in SEO is how search engines identify your keywords by looking at what words are within the header tags. The H1 tags are used at the top of the page to enclose the headline of the post. The keywords within the H1 tags are seen as extra important by the search engines as are any words within H2 tags although as you have probably guessed, not as important as the words within H1 tags.
There are many other elements of search engine optimization that come to bear on a blog and much more can be learned by seeking out the vast number of SEO and webmaster resources that are available online. The foundation of all good optimization starts with good keyword research and a clear understanding of the type of visitors the webmaster is trying to attract and what keyword phrases they search for.
Grasping the concept of SEO techniques is as important to the success of a blog as having a good internet marketing strategy and keyword tools in your armory.
by Tricia on August 19, 2009
What is the Google Sandbox Theory?
Website owner uncovered that the new sites optimised and having a lot of inbound links has not ranked top for the aimed key words or phases. It was discovered that after being showing in the search result for two weeks, webpages ranking were either decreased from index or ranked low for the target keyphases.
The sites were not having the top SERPS positions, while low-ranking sites had the chance to rank close the top SERPS positions for their keyphases. This provided the evidence of the Google Sandbox that gave the chance to the Search Engine expert and Search Engine Marketing Specialist to understand what exactly the Sandbox effect was.
Possible explanations for the Google Sandbox effect
“Time Delay” factor is the most common factor of Google Sandbox effect. This ‘website aging’ principal has got very importance because the web masters discovered the issuse of Sand box after defined period of time. However, it is an artificially imposed penalty on the websites.
As stated to the ‘Link threshold’ principal, a number of quantity and quality, plus the time of the inbound links will prevent Sand box effect.
How to discover whether your web site is ‘Sandboxed’?
When your website does not appear in any of the SERPS for the desired keywords or if the results are not satisfactory though there are inbound links and proper on-page optimization then the website is definitely Sandboxed.
Google Search engines will provide most relevant website to their visitor. SEO develops complex algorithms to infer relevancy of content for various search terms.
The Sandbox limited the new sites; the problem diminish on the basis of timing of the web sites but on the link URL history. As determined by the ‘Allegra' update web sites that were constantly being SEOed when they were in the Sand box began to rank very top for targeted keyphases and keywords when the Sandbox issuce finished.
- SEO technology strategies to minimize your website’s ‘Sandboxed’ time
- Start promoting the website the moment it is created.
- Follow low-intensity and long-term link building plan.
- Keep away from black hat SEO techniques.
by Tricia on August 19, 2009
On page optimization is an important aspect of SEO services and Search Engine Marketing. It is the way by which many elements on the webpage are corrent structured so that it can be discovery by search engines for targeted keywords or keyword phrases.
On page optimization is pretty easy and must be a target not only for the main web page but also for every single content page within the website.
The following are the few of the techniques of On Page SEO web design optimization:
- Add Keyword in Title: Include ONLY our main keywords. The least of key words in the title, the more important Search engine will give to every keywords and the higher the page will rank.
- Add Keywords in
header tags: The
header tag should be as far towards the top of the page as possible. You can think of an
header tag as a title for whatever content you have on your page.
- Add Keywords in
header tags: This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the
header tag. The
tag should be placed somewhere towards the top half of your webpage
- Keyword Density: It is the percentage of the number of times the keyword or keyword phrases appear as compared to the number of words in a particular webpage. Remember to mention every keyword in a normal way as you are writing
- Bold or italicized keyword text: Bold is used as strong and italics are used as emphasis tags in the body copy of the blog posts. This might help the search engines like Google and Yahoo which words and phrases are more important.
- Properly include image tags: image tags is the description of the image for search engine. You should always include the keyword in the alt tags to increase keyword dentisity, but not overdo it.
- Anchor Text: It is the clickable or the visible text within the hyperlink.
- URL has keywords: Search engines take into account the keywords employeed in the URL. So it’s a good habit to include your main keywords in the URLs of your web site.
- Link structure: If the navigation menu of a website is structured then the visitors will navigate the website with just few clicks. It is essential for the customer. This will also benifet the search crawler to get several URL to follow.
