Search engine rankings can mean different things to different people. Some people may think they rank number one in the search engines. However, they actually only have one keyword term that has a number one position in Google. And that keyword may not receive actually add any real benefit to their website at all. Which is why every site owner needs to understand the difference between ranking well and gaining a few good keyword page positions.

It’s time to understand a few search engine optimization terms so that you can better understand what will actually improve your own search engine results.

In general a search is conducted in a search engine like Google using keywords that represent the information the user is seeking.The results of that keyword search is a listing of websites that contain related content of the keyword searched.

Many times this is where the confusion starts. If a site appears in the top of these results some might think this means their site has a high rank. However, obtaining a high position does not mean the site is ranking well. It simply means it ranked well for a single search term.

The first thing to understand is that Google actually places a page rank on every page in their search results. The rank is from zero to ten, with ten being the highest. A site can have a page rank of zero and still rank well for many keyword search terms. The opposite is true too. A site can have a general rank of five and have a lower page position than a site with no established page rank. So you can see how this can become rather confusing.

Perhaps it would do well to consider ranking in a more general way. A site that ranks well will have many traffic generating keyword search terms that obtain a high page position in the search results

Let’s get back to obtaining a high page position in the search results. Many SEO savvy marketers will gain new clients that want to obtain a higher page position in the search results by promising them a “high rank”. Included in this promise is offering to help their website rank well for search terms that include the name of their City and State. The price for this service can be anywhere from $60.00 a month to thousands of dollars a month.

Offering to get your site to rank well for 10 or 20 keyword search terms that drive little or no traffic to your site is worthless as it offers absolutely no real value to the site owner at all. What a business owner needs to understand is that obtaining a high page position for any keyword search term is only beneficial if it is a keyword term or phrase that their clients are using to find their type of business.

What good does it do for your business to have the number one position for the keyword search term, “Sam’s Pest Control, San Francisco, CA” if no one ever uses it to find a pest control business in San Francisco, Ca?

On the other hand obtaining the number one position for the search term, “San Francisco Pest Control,” a keyword search term that people do type into Google could be worth the time, money and effort to achieve it.

The fact is any SEO savvy person can help your site rank well for a whole keyword search terms that add little or no value to your site simply by adding the name of your business and the city and state to the keyword phrase. This little trick is something that can be done one time to your site with about 5 minutes spent off your site. I’ve seem many clients faces turn very red in anger after they understand just how much money they’ve wasted paying for SEO services like this.

The more you understand the basics of search engine optimization the more equipped you will be to spend your money wisely on SEO for your own business website online. Learn more about Redding search engine optimization services at ReddingSEO.com.

Share and Enjoy

Wahm Blogs

Blogs are here to stay, and many Wahms are taking advantage of the trend. Many work at home moms choose blogs to make money. It is easy to set up a blog, they are also relatively easy to update. This is especially true when you compare blogs to other types of websites. Within just a few minutes, you can set up a professional looking blog for free and start your Wahm blogging business.

A blog is an easy to update website that looks sort of like a journal. The newest entries appear at the top, entries are made at a minimum of each week. There are normally 200 to 500 words in an entry article. Readers visit the blog or read the new blog entries through a blog reading program. Readers can also comment on entries and provide links between their own blogs and your blog.

With blogs, the opportunities are wide open. Choosing a blog topic is as easy as looking at your own life for inspiration. There are blogs about every topic, from gardering to make-up to celebrity news. Do some research on the Internet to investigate if people are interested in the blog topic you have in mind, before you actually start it. Your topic doesn’t have to be popular, but it does have to have a dedicated group of people who are interested in the topic.

Make sure to stay within a fairly small “niche when picking a topic.” The term niche is used to describe a group of people who have a similar interest. There are big niches – like working at home – and small niches – like tips for training your cat to sit on the toilet. A happy medium between a populair topic and a niche interest will help your blog get plenty of readers. There are some topics that are too broad, like working at home or parenting. They have too much competition for readers.

You can set up your blog through a free blogging platform, like www.blogger.www or com.wordpress.com. There are also a half dozen others to choose from. To make your first entry into your blog, the blogging platform will walk you through it.

It’s time to monetize your blog when you’ve made a few entries into your blog. This means you’ll be making specific changes to your blog in order to make money. Using a contextual advertising program, like Google Adsense or Chitika to gain income from a blog is one of the most populair ways. Contextual advertising pays you for each time a reader clicks on one of the advertising links on your page. The advertising program will scan your blog entries for keywords, and then place advertising on your page that relates to your page content.

For example, if you have a blog on children’s television and write an article about Sesame Street, the ads appearing next to that article will have to do with that program. They might be links to shopping for Sesame Street items, or an ad for vintage Sesame Street collectables selling on ebay.

Share and Enjoy