Squeeze pages, sometimes also known as lead generator pages, are one of the basics on an internet marketer's arsenal.
Squeeze pages are very, very single minded pages. Their aim is to get someone to sign up to your email list. After that, you can market to them to your heart's content. But you need them to sign up to your list first!
First up, choose a template for your squeeze page. You can find landing page templates for free or for a small charge. Or you can have one designed specially for you. If you choose the free option, make sure your target market is well away from such well trodden areas as internet marketing, weight loss and (weird as it may sound) dog training. If you don't do this, there's a high chance that your potential customer will have encountered a near-identical squeeze page so many times before, they're bored with it. Which means they'll be more likely to click away.
Then change your template. As a minimum, you will need to add in a headline relevant to your offer and some "selly" bullet points. You may also want to split test your headlines to make sure that you’re getting the maximum number of sign-ups. Some people report results in the order of 70% and more sign-ups from their squeeze pages.
You can also test other elements on your lead generation page. Most of the time, people report that they get better results when they add audio messages to their squeeze pages. Test this as well as whether the message plays automatically when a visitor reaches your squeeze page.
Nowadays, video is being used more and more on squeeze pages. Many marketers have found that using a "part one" video on their squeeze page with "part two" only available after sign-up is a very effective technique. If you want to take this path, make sure you leave your readers with a "cliff hanger" at the end of part one. Just like the ones they used to have om Saturday mornings at the movies. Or if you're too young for that, think of any episode of the television series "24". Leave your viewer hungry for more. Which you'll let them have - once they've confirmed their email address.
You can get your squeeze pages designed at the click of a button with this simple lead page generator.
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