For a promoter starting out they have to work hard and on a budget to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and social networks are some of the methods promoters can use to try and encourage people to venues or club nights. Building up a loyal following from scratch is no easy task. For an up and coming band a lot of effort can go into attracting enough people to fill even the smallest of venues and those promoting the event need to take every opportunity to establish a relationship with the audience that will continue beyond the end of the performance.
With a minimal outlay and a little thought online surveys will help the promoter gather valuable feedback and the opportunity to establish a long term relationship with their audience. Using online Survey Software a promoter can now quickly and easily create an online survey.
With an online survey a promoter can find out exactly:-
- who attended;
- what persuaded them;
- what they thought of the event;
- would they expect to attend again;
- would they recommend future events to their friends.
A way to ensure a good response is to have a number of business sized cards that are marked clearly with words like “Feedback”, “Your opinion counts”, “Tell us what you thought”. Each card would have a web address pointing either directly to the survey or to a website where a link to the survey can be placed. Cards can be issued at the entrance along with the tickets, or handed out among the audience and if they are made the size of business cards they will be small enough to be stick in a pocket, purse or wallet. It may not even be necessary but a small incentive wouldn’t harm the response rate perhaps the chance to win a free guest pass for a future event, a signed CD or T shirt.
Using the results from online surveys the promoter is able to:
- Obtain a profile of the audience
- Gauge the overall success of the event;
- Measure the effectiveness of different promotion;
- Receive feedback on the venue and facilities;
- Receive feedback on the act;
- Promote on a one on one basis;
- Build a targeted database for future events;
- Build a loyal audience;
- Link to merchandise and other promotions.
Considering the effort that it takes to promote an event and the little extra effort required in using online surveys to encourage further contact and all the immediate and long term benefits that will bring – it really couldn’t be any easier.
The following example shows the feedback that could be used for a breaking band. Not only does it gather valuable feedback, but continues to promote the band, their recorded music and establishes the opportunity to encourage further contact.
Sample Feedback Survey
To view the summary results of the survey: Sample Survey Results
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