On page optimization is an important aspect of SEO services and Search Engine Marketing. It is the way by which many elements on the webpage are corrent structured so that it can be discovery by search engines for targeted keywords or keyword phrases.
On page optimization is pretty easy and must be a target not only for the main web page but also for every single content page within the website.
The following are the few of the techniques of On Page SEO web design optimization:
- Add Keyword in Title: Include ONLY our main keywords. The least of key words in the title, the more important Search engine will give to every keywords and the higher the page will rank.
- Add Keywords in
header tags: The
header tag should be as far towards the top of the page as possible. You can think of an
header tag as a title for whatever content you have on your page.
- Add Keywords in
header tags: This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the
header tag. The
tag should be placed somewhere towards the top half of your webpage
- Keyword Density: It is the percentage of the number of times the keyword or keyword phrases appear as compared to the number of words in a particular webpage. Remember to mention every keyword in a normal way as you are writing
- Bold or italicized keyword text: Bold is used as strong and italics are used as emphasis tags in the body copy of the blog posts. This might help the search engines like Google and Yahoo which words and phrases are more important.
- Properly include image tags: image tags is the description of the image for search engine. You should always include the keyword in the alt tags to increase keyword dentisity, but not overdo it.
- Anchor Text: It is the clickable or the visible text within the hyperlink.
- URL has keywords: Search engines take into account the keywords employeed in the URL. So it’s a good habit to include your main keywords in the URLs of your web site.
- Link structure: If the navigation menu of a website is structured then the visitors will navigate the website with just few clicks. It is essential for the customer. This will also benifet the search crawler to get several URL to follow.
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