Hidden text and hidden links are big trouble and something you should never do in SEO.
Hidden text may contain keywords which has the same color as background. A hidden link is simply a link which is not visible to the nacked eye, but the search engine robots would follow.
It might be a graphic which is only one pixel by one pixel and the same color as the background.
If a search engine detects text in the same color as the background, it might penalize or even ban your site. In fact, one search engine expert has even suggested that if your background is, say, white, and you have a black table with white text on your page, that search engines would read that as hidden text (white background, white text) even though the text is clearly visible in the black table.
doorway is not a good way. Usually there is just a link to another site or auto redirect. doorway page can be only seen by search engine, human won’t find it.
By the way, “doorway pages ” are not the same as “entry pages”. You can get lots of my traffic entering through one or another of my articles. But these are real articles with real content, designed for human eyes and optimized for the search engines. This is a good tactic, because it adds content (which is what search engines are looking for).
Duplicate pages are not suggested. Search engines like original content made for human visitors. same article appears in 5 page will be considered as spam,althouth you have made a few changements in each page.
You can optimize your site for the keywords you want instead of cheating the search engines? It probably will cost you less to hire a Search Engine Optimization expert, and your website will not get banned.And those 10 seo tips are very useful, I highly commend have a read of those tips.
Hidden links and text, doorway pages and duplicate pages are just a few of the “clever” tactics that can land you in the “Search Engine Slammer”. suppose you spend many times on internet, you will be approached about many others sooner or later.
{ 4 comments… read them below or add one }
okinawa hai 09.07.09 at 1:33 am
I was deindexed once from google because I had an H1 tag that was partially hidden….
Argentina Travel 09.11.09 at 1:46 pm
Thanks for the tips tricia! Best Lau
San Diego Homes 10.09.09 at 3:15 pm
I’ve often wondered how sensitive Google and others are when they judge what colors are the “Same”. I’m pretty sure that slight variations of white still get caught in the filter. I think that there are even colors that aren’t very similar which also hit the trigger. Best not to fool around with it at all. Good content is key!
Tricia 10.14.09 at 12:22 am
Google has amazing technology. I wouldn’t use colors that are similar at all. Just play it straight and do good SEO.