If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so.. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.
My point is that these visitors may never come back to your site ever again! If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could already have gained a number of customers by converting your visitors.
Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.
And in this case, we are referring “works” to written materials such as reports, articles and books..
Republishing and repackaging articles in order to have fresh content in your webpage is only a temporary solution for keeping visitors.
On top of that, you do not have to pay royalties or copyright fees on that work.If you really like having fresh content in your website, you can try this but like I said, this is only a temporary solution.
Before your visitor leaves your website you want to convert him or her into your subscriber via a simple opt-in to your mailing list. What you need to is to ask for your visitor’s name and email address through your opt-in form.
And if your visitor signs up to be on your mailing list, you can always follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.
All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – the easy, wise way.
{ 1 comment… read it below or add one }
Luc J 12.21.09 at 1:44 pm
The thing is that you’ll need a really motivated visitor to go looking for the tiny subscribe icon somewhere on your site.
Problem is that you need to grab their attention via a pop-up or whatever suits you, but I haven’t found the ideal way to increase subscriptions, yet.